Just over one year ago on the P-D Graphics blog Speaking Visually, I briefly wrote about and linked to a NYT John Branch story about the evolution of the Super Bowl logo. Through the years, the logo (as with all NFL branding) went from somewhat of an afterthought to a primary marketing feature associated with perhaps the biggest game franchise in team sports.
This year, I’ve come across Ken Carbone’s Fast Company blog where he redesigns what he calls “the worst NFL helmet graphics. Carbone gives credit to what he considers the best NFL helmet logos: Dallas, St. Louis, Philadelphia and Cincinnati.
But it’s interesting to see what Carbone does with sketches and renderings of Tampa Bay, Washington and New England’s helmet logos. The Washington prototype is impressive: a nod to the features on its throwback helmet from the mid-to-late 1960s.
Carbone’s Fast Company colleague Cliff Kuang gets a primer on this year’s Super Bowl XLIV logo, designed by Attik, an English communications firm and division of Japanese ad firm Dentsu.